You are extremely good at your job but your CV is not just enough in the current digital era. This book is NOT just another cookie-cutter book on Digital Marketing. It is NOT about getting shortcuts to marketing success. It is NOT about overselling yourself to get more clients. This 160-page ebook explores the nitty-gritty of creating a user-centered brand experience that exceeds customer expectations.
“Lots of software developers dismiss marketing skills, but marketing skills matter! Learn them! You’re trying to get humans to use software – humans with little time, who don’t trust you. That’s why people hire experts. To learn more, read up on marketing and talk to professionals. It’s a fascinating field, and I have a huge amount of respect for it.” – Stephanie Hurlburt